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marketing

Taking over the BART: Why and how we ran a metro advertising campaign in San Francisco

Chartio took over a San Francisco BART station with an advertisement campaign and had to figure out what to do and measure. Read our insights from this journey and examine whether an advetising campaign is right for your business.

How to Track First Touch Marketing Attribution with Hubspot Data

Marketing attribution gives conversion credit to a specific touchpoint in the buyer's journey. In this blog post, we’ll walk you through how to track first touch marketing attribution with Hubspot marketing data in Chartio.

The Mailchimp Email KPIs You Can Start Using Today

In this blog post by Kostas Pardalis, co-Founder of Blendo, he'll cover the top KPIs for Mailchimp and provide a guide to implementing each one into your own Chartio dashboards with full SQL queries. Get the SQL queries.

How to Create a Web Analytics Dashboard

A web analytics dashboard visualizes your web data and monitors your site performance by tracking critical metrics. In this blog post, get a breakdown on which metrics to track and how to create your own dashboard in Chartio.

Growth Marketing Strategies to Implement at Every Company

Growth Marketing is never static. Growth Marketing focuses on impacting the entire funnel and is instrumental in growing the business as a whole. Continue reading to learn Growth Marketing strategies and tips from Sean Ellis.

Growth Hacking Experts on Reaching Sustainable Growth

There's no silver bullet to growth. Sustainable growth isn’t a new problem, but it’s still one of the biggest challenges anyone in the business of startups faces. Get best practices from Sean Ellis, Jack Mardack and Riaan Ahmed.

Finding Marketing ROI Through Cohort Analysis

Cohort analysis is useful, for every department across your organization, because it examines the cohort over a period of time and delivers unique insights. Learn how marketers can apply cohort analysis as part of their strategy.

Introducing The Six Dashboards Every Startup Needs

Dashboards have the ability to reach every aspect of the business because they’re powered with your data, and glean insights that help you answer questions and set goals. Get the six dashboards that every startup needs to grow.

The 7 Types of Marketing Dashboards Every CMO Needs, Part 2

Marketing is all about metrics. And the best way to continuously track metrics is through marketing dashboards. Learn which dashboards every Chief Marketing Officer needs to look at to achieve scalable and sustainable growth.

The 7 Types of Marketing Dashboards Every CMO Needs, Part 1

In this blog post, we share seven must-have marketing dashboards for Chief Marketing Officers. From social media, search engine optimization, marketing funnel and content marketing, learn how to create your dashboards.

How to Design the Ultimate Marketing Dashboard

This is our third installment of our "CMO's Guide to Dashboards" blog series. In this blog post learn about the two most important aspects to designing the optimal performance marketing dashboard: audience and layout. Read more.

How to Leverage Data to Create an Organized Marketing Dashboard

Marketers use 17 different tools, which amounts to a lot of disparate data. Marketers need to create dashboards that leverage marketing data. In this post, learn how to leverage data to create an insightful marketing dashboard.

[White Paper] The Chief Marketing Officer’s Guide to Dashboards

As marketing is further seen as a cost center for companies, it's time to rethink analytics. In our latest white paper, we unpack the value of data and the power of analytics. Download The CMO's Guide to Dashboards to learn more.

The Growth Hacker’s Guide to Metrics, Tools and Reads

Growth Marketing focuses on impacting the entire funnel and is instrumental in growing the business as a whole. Learn Growth Marketing strategies and best practices from Sean Ellis, Jack Mardack and Riaan Ahmed.

How Business Intelligence Aligns with Marketing Priorities

As Marketing moves into its crucial role as a data-driven machine, we need to find a solution that directly aligns with our priorities and initiatives. Marketing needs to add Business Intelligence to your tech stack and rely on the insights surfaced from the solution. In this blog post, we explain how BI helps in every stage of the marketing process. 

Improving Your Marketing Tech Stack with Business Intelligence

Marketing Operations and Business Intelligence can help resolve typical challenges faced by Marketing teams. In this blog post, learn why a BI solution needs to be part of your marketing technology stack and its benefits.

Improve Your Digital Marketing Dashboard in Four Steps

Digital marketers spend a significant amount of time creating campaigns, ad copy, etc. In this blog post, we’ll provide best practices on which metrics to track, data aggregation, channel focus and dashboard design.

Rethinking Ad Spend: 5 tips for smart digital advertising

In this webinar we had two digital marketing pros explain digital advertising metrics and how to create a dashboard that effectively tracks your digital efforts. Learn how to create your ultimate digital advertising dashboard.

How to Create the Ultimate Marketing Dashboard

Read this blog post to get a webinar recap on creating marketing dashboards. Understand the benefits of using real-time data, leveraging a live data integration and the impact of accessing real-time data.

Use Multi-Channel Attribution to Measure the Performance of Your Marketing Channels

Multi-Channel Attribution tracks every time a prospect interacts with a marketing channel and finally converts. This enables marketers to measure performance of channels. Learn how to build a Multi-Channel Attribution dashboard.