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marketing analytics

Off the Charts: An Interview with Daniel Mill of The New York Times

Daniel Mill, Director of Marketing Analytics at The New York Times, shares his insights about what converts visitors to subscribers online, what challenges data analysts are facing today and how the future of democratizing data might look like.

Track First Touch Marketing Attribution with Hubspot Data

Marketing attribution gives conversion credit to a specific touchpoint in the buyer's journey. In this blog post, we’ll walk you through how to track first touch marketing attribution with Hubspot marketing data in Chartio.

3 Ways to Track Marketing Attribution in Google Analytics

Marketing attribution is challenging. However, you can use Google Analytics as a starting point to measure attribution. In this blog post, we'll examine three ways to use Google Analytics to jumpstart your attribution strategy.

The Mailchimp Email KPIs You Can Start Using Today

In this blog post by Kostas Pardalis, co-Founder of Blendo, he'll cover the top KPIs for Mailchimp and provide a guide to implementing each one into your own Chartio dashboards with full SQL queries. Get the SQL queries.

How to Create a Web Analytics Dashboard

A web analytics dashboard visualizes your web data and monitors your site performance by tracking critical metrics. In this blog post, get a breakdown on which metrics to track and how to create your own dashboard in Chartio.

Growth Marketing Strategies to Implement at Every Company

Growth Marketing is never static. Growth Marketing focuses on impacting the entire funnel and is instrumental in growing the business as a whole. Continue reading to learn Growth Marketing strategies and tips from Sean Ellis.

Growth Hacking Experts on Reaching Sustainable Growth

Sustainable growth is the big challenge anyone in a startup faces. Get best practices from Sean Ellis, Jack Mardack and Riaan Ahmed.

Finding Marketing ROI Through Cohort Analysis

Cohort analysis is useful and delivers unique insights. In this post, learn how marketers can apply cohort analysis as part of their strategy.

Introducing The Six Dashboards Every Startup Needs

Dashboards have the ability to reach every aspect of the business because they’re powered with your data, and glean insights that help you answer questions and set goals. Get the six dashboards that every startup needs to grow.

The 7 Types of Marketing Dashboards Every CMO Needs, Part 2

Marketing is all about metrics. And the best way to continuously track metrics is through marketing dashboards. Learn which dashboards every Chief Marketing Officer needs to look at to achieve scalable and sustainable growth.

The 7 Types of Marketing Dashboards Every CMO Needs, Part 1

In this blog post, we share seven must-have marketing dashboards for Chief Marketing Officers. From social media, search engine optimization, marketing funnel and content marketing, learn how to create your dashboards.

How to Design the Ultimate Marketing Dashboard

This is our third installment of our "CMO's Guide to Dashboards" blog series. In this blog post learn about the two most important aspects to designing the optimal performance marketing dashboard: audience and layout. Read more.

Leverage Data to Create an Organized Marketing Dashboard

Marketers use 17 different tools, which amounts to a lot of disparate data. Marketers need to create dashboards that leverage marketing data. In this post, learn how to leverage data to create an insightful marketing dashboard.

The Chief Marketing Officer’s Guide to Dashboards

In our latest white paper, we unpack the value of data and the power of analytics. Download The CMO's Guide to Dashboards to learn more.