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marketing

Room 214 - The Data Savvy Digital Marketing Agency

Room 214 wanted to become very intentional about using data to inform decisions within their business and in that of their clients. They chose to use Panoply to collect and manage their data and Chartio to visualize data outcomes. Now Room 214 is able to make better decisions for their business and clients with dashboards that show concrete business effects in near real time.

Taking over the BART: Why and how we ran a metro advertising campaign in San Francisco

Read about Chartio's ad campaign at a San Francisco BART station and examine whether an advertising campaign is right for your business.

Track First Touch Marketing Attribution with Hubspot Data

Marketing attribution gives conversion credit to a specific touchpoint in the buyer's journey. In this blog post, we’ll walk you through how to track first touch marketing attribution with Hubspot marketing data in Chartio.

3 Ways to Track Marketing Attribution in Google Analytics

Marketing attribution is challenging. However, you can use Google Analytics as a starting point to measure attribution. In this blog post, we'll examine three ways to use Google Analytics to jumpstart your attribution strategy.

The Mailchimp Email KPIs You Can Start Using Today

In this blog post by Kostas Pardalis, co-Founder of Blendo, he'll cover the top KPIs for Mailchimp and provide a guide to implementing each one into your own Chartio dashboards with full SQL queries. Get the SQL queries.

Growth Marketing Strategies to Implement at Every Company

Growth Marketing is never static. Growth Marketing focuses on impacting the entire funnel and is instrumental in growing the business as a whole. Continue reading to learn Growth Marketing strategies and tips from Sean Ellis.

Growth Hacking Experts on Reaching Sustainable Growth

Sustainable growth is the big challenge anyone in a startup faces. Get best practices from Sean Ellis, Jack Mardack and Riaan Ahmed.

Introducing The Six Dashboards Every Startup Needs

Dashboards have the ability to reach every aspect of the business because they’re powered with your data, and glean insights that help you answer questions and set goals. Get the six dashboards that every startup needs to grow.

The 7 Types of Marketing Dashboards Every CMO Needs, Part 2

Marketing is all about metrics. And the best way to continuously track metrics is through marketing dashboards. Learn which dashboards every Chief Marketing Officer needs to look at to achieve scalable and sustainable growth.

The 7 Types of Marketing Dashboards Every CMO Needs, Part 1

In this blog post, we share seven must-have marketing dashboards for Chief Marketing Officers. From social media, search engine optimization, marketing funnel and content marketing, learn how to create your dashboards.

How to Design the Ultimate Marketing Dashboard

This is our third installment of our "CMO's Guide to Dashboards" blog series. In this blog post learn about the two most important aspects to designing the optimal performance marketing dashboard: audience and layout. Read more.

How Data Drives Sales Operations

Get a recap of the SF Sales Operations Happy Hour with AlwaysHired with best practices from leading Sales Operations professionals who discussed the importance of the role and its relationship with data. Read more.

Leverage Data to Create an Organized Marketing Dashboard

Marketers use 17 different tools, which amounts to a lot of disparate data. Marketers need to create dashboards that leverage marketing data. In this post, learn how to leverage data to create an insightful marketing dashboard.

The Chief Marketing Officer’s Guide to Dashboards

In our latest white paper, we unpack the value of data and the power of analytics. Download The CMO's Guide to Dashboards to learn more.

How Business Intelligence Aligns with Marketing Priorities

It's no secret that marketing is becoming data-driven. In this post, we explain how Business Intelligence helps in the marketing process.

Amend Your Marketing Tech Stack with Business Intelligence

Marketing Operations and Business Intelligence can help resolve typical challenges faced by Marketing teams. In this blog post, learn why a BI solution needs to be part of your marketing technology stack and its benefits.

Best Practice: Keep shorter dashboards

Read this blog post to get best practices on keeping shorter, more focused dashboards to promote data literacy and drive actionable insights.

The Business Benefits of Business Intelligence

Learn the business benefits of implementing a Self-Service Business Intelligence solution that enables everyone to explore data.

How Companies Can Use Data to Make Decisions

2.5 Quintillion bytes of data are created every day. The power of data can provide insights that help you answer key business questions Learn how to extract your data to answer key business questions with business dashboards.