Marketing attribution is challenging. However, you can use Google Analytics as a starting point to measure attribution. In this blog post, we'll examine three ways to use Google Analytics to jumpstart your attribution strategy.
Amazon Redshift is a fully managed, petabyte-scale data warehouse. With that, running complex queries can be taxing against your data warehouse. Get best practices and queries on how to optimize Amazon Redshift performance.
In our latest white paper, we unpack the value of data and the power of analytics. Download The CMO's Guide to Dashboards to learn more.