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customer success

Finding Marketing ROI Through Cohort Analysis

Cohort analysis is useful and delivers unique insights. In this post, learn how marketers can apply cohort analysis as part of their strategy.

The Six Business Dashboards that are Core to Startups

Startups need to be agile even with different moving parts. With that, it's easy to get lost in the data. Rather than swimming in data, in this blog post we'll help you create six business dashboard to run your startup on.

The Difference Between Reporting and Analytics

While it's not always clear, there's a difference between reporting and analytics. Reporting and analytics are not synonymous. In this blog post, learn the differences, use cases and best practices for reporting and analytics.

The Only Three Churn Calculations You Need to Know

Customer churn is inevitable for SaaS businesses. Unchecked, customer churn can turn a thriving and high-growth SaaS business into a leaky bucket that's impossible to fill. Learn the three churn calculations to monitor.