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churn

The Only Three Churn Calculations You Need to Know

Customer churn is inevitable for SaaS businesses. Unchecked, customer churn can turn a thriving and high-growth SaaS business into a leaky bucket that's impossible to fill. Learn the three churn calculations to monitor.

Understand Your Customer Lifetime Value and its Limitations

Customer Lifetime Value (LTV) is a simple way to estimate the value of each additional customer you acquire. Learn how to calculate Customer LTV, the variables that go into it, and the assumptions they make about your business.