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attribution

Off the Charts: An Interview with Daniel Mill of The New York Times

Daniel Mill, Director of Marketing Analytics at The New York Times, shares his insights about what converts visitors to subscribers online, what challenges data analysts are facing today and how the future of democratizing data might look like.

3 Ways to Track Marketing Attribution in Google Analytics

Marketing attribution is challenging. However, you can use Google Analytics as a starting point to measure attribution. In this blog post, we'll examine three ways to use Google Analytics to jumpstart your attribution strategy.

Use Multi-Channel Attribution to Measure the Performance of Your Marketing Channels

Multi-Channel Attribution tracks every time a prospect interacts with a marketing channel and finally converts. This enables marketers to measure performance of channels. Learn how to build a Multi-Channel Attribution dashboard.