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Expert advice on business intelligence to help drive data at your company.
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The Six Business Dashboards that are Core to Startups

Startups need to be agile even with different moving parts. With that, it's easy to get lost in the data. Rather than swimming in data, in this blog post we'll help you create six business dashboard to run your startup on.

Operational Use Cases for Analytics

From predictive analytics to customer analytics, learn the how a data analytics solution can transform your business data into insights.

The Difference Between Reporting and Analytics

While it's not always clear, there's a difference between reporting and analytics. Reporting and analytics are not synonymous. In this blog post, learn the differences, use cases and best practices for reporting and analytics.

Using Data to Understand Metrics

An integral part of a Data Scientists role is to use data to inform and influence the direction of your company by making sense of data and answering questions. Learn how to use data to understand business metrics for success.

How to Align Data with Business Strategies

Data plays a critical role in running a business. Sometimes, it can be difficult to turn technical aptitude into business insights. The secret is aligning data with strategies, learn how to align business and data strategies.

Must-Have Metrics for Outbound

Guest post by Aaron Ross, walking you through the must-have metrics that every Outbound Sales team needs to track in their Business Intelligence solution. Get more insights from Aaron Ross by reading this guest blog post.

Sales Metrics: Why You Should Care

Tracking sales metrics allows you to measure your sales team's efforts, get full visibility into the sales pipeline and forecast effectively.

Predictive Lead Scoring for Sales and Marketing Success

Predictive lead scoring is a statistical model that scores a lead's likelihood to convert into customers. This model helps marketers better target their audience. Learn how to use predictive lead scoring for conversion insights.