Chartio is a different generation of data analytics software. Normally, data analytics or business intelligence tools are being used by a small percentage of professionals within a company. But this is changing. Chartio is not only a great product for data analysts, but it also leads to adoption rates in excess of 40% within organizations, which means that Chartio is being taken up by a lot more users than just data analysts.
While many of our users are data analysts by job title, the majority are actually comprised of business users in marketing, sales, operations, product, or customer success teams. These are users that have to make data-driven decisions in their day-to-day jobs and are ultimately held accountable for the outcomes of these decisions. They therefore strive for a data analytics solution that is simple enough to use without requiring SQL knowledge, yet truly powerful to be able to combine data from different sources, explore that data in an efficient manner, and create the right visualizations that can quickly lead to insights, without having to rely on engineering or IT teams.
In fact, one of our most common use cases is around analyzing customer data, helping organizations better understand who their customers are and what they want. The challenge is that customer data tends to live in a lot of different places and that a lot of different roles in the company need to be able to access and analyze that data in order to build and deliver meaningful and timely customer experiences via a more relevant product, more personalized services, or a combination of both.
To that extent we are super proud to announce that Chartio has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status. This designation recognizes that Chartio provides the proven technology and deep expertise to help Digital Customer Experience customers by providing end-to-end solutions for all phases of the digital customer acquisition and retention life cycle. This includes: content management and marketing automation to engage prospects and customers with the right experience, effective and secure commerce solutions to create seamless buying experiences, and data analytics solutions to support decisions and retain customers.
Achieving the AWS Digital Customer Experience Competency differentiates Chartio as an Advanced AWS Partner Network (APN) member that provides specialized demonstrated technical proficiency and proven customer success with a specific focus on workloads based on Customer 360. To receive the designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.
“Given our data analytics use cases and the success with our customers that run on AWS, we feel we are very well aligned with the introduction of this new AWS Competency,” said Alex Poulos, Chief Marketing Officer at Chartio. “Achieving AWS Digital Customer Experience Competency status highlights the value we bring to organizations that are investing in getting to the data insights that are needed more than ever to better understand their customers and improve their customer experience.”
Motorsport.com is a company that is relying on Chartio for their business analytics in order to better drive customer insights. Marketers, product teams, executives, along with journalists and editors are all actively tracking the metrics they need to make their day-to-day easier. The company’s current stack is comprised of many cloud applications that are stored in a self-optimizing Redshift data warehouse provided by Panoply, with Chartio sitting on top as the visualization/BI layer. “What used to take [our Digital Marketing Director] 15 days a month to manually update in a spreadsheet, is now done automatically in Chartio,” said Audren de Valbray, Business Manager at Motorsport.
AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.