Every great CMO has an arsenal of marketing dashboards at their disposal. If you're just starting to build out your fleet of dashboards, look no further than this blog post as we share seven must-have marketing dashboards. From social media, search engine optimization, marketing funnel and content marketing, learn how to create your dashboards.
This is our third installment of our "CMO's Guide to Dashboards" blog series. In this blog post learn about the two most important aspects to designing the optimal performance marketing dashboard: audience and layout.
Last week, we co-hosted the SF Sales Operations Happy Hour with AlwaysHired, which included a panel discussion with leading Sales Operations professionals who discussed the importance of the role and its relationship with data. Continue reading as we share three key takeaways from the panel discussion.
With the average marketing team using 17 different technologies, it amounts to a lot of disparate data sources. As marketers realize that their data is an invaluable asset, they'll begin to create robust dashboards that leverage this data.
In this blog post, learn how to leverage data to create an organized marketing dashboard.
Nearly one in five CMOs score themselves as below average in quantifying marketing ROI. As the buyer's journey becomes more complex and marketing is further seen as a cost center for companies, it's time to rethink analytics.
CMOs today can no longer afford to fall behind in becoming data-driven and effectively attributing their performance to revenue. As capturing data becomes easier and technology evolves to ease marketing pain points in analytics, it's time to create marketing dashboards.
In our latest white paper, we unpack the value of data and the power of analytics. Download your copy of The CMO's Guide to Dashboards now.
Last week, Tomasz Tunguz wrote about The Unbundling Of Excel, which stated that “Excel became the tool for nearly everyone to get stuff done at work.” In this blog post, we examine the future of spreadsheets in today's world of data visualization and robust analytics tools.
Straight from the Growth Hacker Conference, learn which tools, blogs and metrics today's leading growth marketers simply cannot operate without.
It goes without saying that insights pulled from our own business data is a critical component to our livelihood, but so many of us just aren’t using it to its full advantage. If the future of modern business relies on being data-driven, let’s examine how product analytics can help shape the future of software companies. Because, product analytics shouldn't just be for the Product team.
While data cleansing can be seen as a sore spot for many of us, it’s crucial to visualizing our data. In this blog post, learn how to apply the Boy Scout Rule for data when thinking about cleaning and maintaining your dataset.
While data has been seen as an overly complicated entity, dashboards don’t have to be complicated. In this blog post we’ll unpack the differences between operational, strategic and analytical dashboards.
As Marketing moves into its crucial role as a data-driven machine, we need to find a solution that directly aligns with our priorities and initiatives. Marketing needs to add Business Intelligence to your tech stack and rely on the insights surfaced from the solution. In this blog post, we explain how BI helps in every stage of the marketing process.
When combined, the power of Marketing Operations and Business Intelligence can help resolve typical challenges faced by Marketing teams. In this blog post, we uncover why a BI solution needs to be part of your standard marketing tech stack and the benefits beyond insights.
We've partnered with Segment and other companies to fully offset our CO2 emissions this Earth Day. You can do your part and donate to the Carbon Fund or any other charity and fully offset your CO2 emissions.
At Chartio, we’re on a mission to enable everyone to explore their data, which means that we want everyone to be data-driven. So, when an email with the subject line asking what does it mean to be data-driven, I was intrigued. In this blog post, it'll break down what it means to be data-driven. Hint: transform your data into action.
With the Advanced Data Pipeline, we brought the aspects of the Data Explorer you know and love, and transformed it to do more. Now, visualizing your data workflow is easier, more flexible and you get more power by being able to do multiple merges.
In this blog post, our Product Manager, Jennifer Hudiono, writes about her experience and expectations in using the Advanced Data Pipeline.
We’ve all been there: we created a Facebook campaign, ran a three month long PPC campaign and tested a few new keywords using Google’s Keyword Planner. We’ve amassed a mountain of data, and then asked, now what? As a digital marketer, you’ve spent a significant amount of time creating those campaigns, ad copy, etc. Fortunately, there is a system of record for your efforts: a digital marketing dashboard.
In this blog post, we’ll provide best practices on which metrics to track, data aggregation, channel focus and dashboard design.
There’s no fighting it - a marketer’s job today is all about proving return on investment and using data to drive decision-making. In this webinar we had two digital marketing seasoned pros from Digital Mouth Advertising and Verdensa Consulting explain digital advertising metrics and how to create a dashboard that effectively tracks your digital efforts.
Read more to learn how to create your ultimate digital advertising dashboard.
This is our final installment in our “Self-Service Business Intelligence Blog Series.” In this blog post, we’ll briefly highlight a list of high-performing and leading vendors as analyzed by G2 Crowd reviews in their bi-annual report. Second, we'll provide an evaluation process checklist for you to use as a complementary guide when evaluating vendors.
I visited a customer recently who had the longest dashboards I had ever seen. They didn’t delete charts and kept just one dashboard for each department in the company. Each had hundreds of visualizations and seemingly scrolled on forever. This is far from ideal. In this blog post, I'll explain the advantages of keeping more organized, smaller dashboards.
Ever wondered what are the stages of the Business Intelligence buyer's journey and key activities within each stage? Today, we're sharing with you an infographic version of the buyer's journey that visualizes each step of the process to make the journey easier for you.