It goes without saying that insights pulled from our own business data is a critical component to our livelihood, but so many of us just aren’t using it to its full advantage. If the future of modern business relies on being data-driven, let’s examine how product analytics can help shape the future of software companies. Because, product analytics shouldn't just be for the Product team.
While data cleansing can be seen as a sore spot for many of us, it’s crucial to visualizing our data. In this blog post, learn how to apply the Boy Scout Rule for data when thinking about cleaning and maintaining your dataset.
While data has been seen as an overly complicated entity, dashboards don’t have to be complicated. In this blog post we’ll unpack the differences between operational, strategic and analytical dashboards.
As Marketing moves into its crucial role as a data-driven machine, we need to find a solution that directly aligns with our priorities and initiatives. Marketing needs to add Business Intelligence to your tech stack and rely on the insights surfaced from the solution. In this blog post, we explain how BI helps in every stage of the marketing process.
When combined, the power of Marketing Operations and Business Intelligence can help resolve typical challenges faced by Marketing teams. In this blog post, we uncover why a BI solution needs to be part of your standard marketing tech stack and the benefits beyond insights.
We've partnered with Segment and other companies to fully offset our CO2 emissions this Earth Day. You can do your part and donate to the Carbon Fund or any other charity and fully offset your CO2 emissions.
At Chartio, we’re on a mission to enable everyone to explore their data, which means that we want everyone to be data-driven. So, when an email with the subject line asking what does it mean to be data-driven, I was intrigued. In this blog post, it'll break down what it means to be data-driven. Hint: transform your data into action.
With the Advanced Data Pipeline, we brought the aspects of the Data Explorer you know and love, and transformed it to do more. Now, visualizing your data workflow is easier, more flexible and you get more power by being able to do multiple merges.
In this blog post, our Product Manager, Jennifer Hudiono, writes about her experience and expectations in using the Advanced Data Pipeline.
We’ve all been there: we created a Facebook campaign, ran a three month long PPC campaign and tested a few new keywords using Google’s Keyword Planner. We’ve amassed a mountain of data, and then asked, now what? As a digital marketer, you’ve spent a significant amount of time creating those campaigns, ad copy, etc. Fortunately, there is a system of record for your efforts: a digital marketing dashboard.
In this blog post, we’ll provide best practices on which metrics to track, data aggregation, channel focus and dashboard design.
There’s no fighting it - a marketer’s job today is all about proving return on investment and using data to drive decision-making. In this webinar we had two digital marketing seasoned pros from Digital Mouth Advertising and Verdensa Consulting explain digital advertising metrics and how to create a dashboard that effectively tracks your digital efforts.
Read more to learn how to create your ultimate digital advertising dashboard.
This is our final installment in our “Self-Service Business Intelligence Blog Series.” In this blog post, we’ll briefly highlight a list of high-performing and leading vendors as analyzed by G2 Crowd reviews in their bi-annual report. Second, we'll provide an evaluation process checklist for you to use as a complementary guide when evaluating vendors.
I visited a customer recently who had the longest dashboards I had ever seen. They didn’t delete charts and kept just one dashboard for each department in the company. Each had hundreds of visualizations and seemingly scrolled on forever. This is far from ideal. In this blog post, I'll explain the advantages of keeping more organized, smaller dashboards.
Ever wondered what are the stages of the Business Intelligence buyer's journey and key activities within each stage? Today, we're sharing with you an infographic version of the buyer's journey that visualizes each step of the process to make the journey easier for you.
Evaluating a Self-Service Business Intelligence solution can be a daunting task, even for the most seasoned decision-maker. In our research for our white paper on the subject, we polled a handful of BI buyers at various stages in the process and have come to one conclusion: start the process by evaluating based on your business needs. Read on as we provide a framework around the evaluation process and break the evaluation journey into a few steps.
85% of business leaders believe big data will dramatically change the way they do business, In this blog post, we'll examine the business benefits of implementing a Self-Service Business Intelligence solution that enables everyone--from an analyst to a business user--to explore their data.
It’s never been more important to know what’s happening now. Lags between an event happening and knowing about the event impede our ability to act - you can’t do something if you don’t have the information. Today, we're excited to announce our partnership with VoltDB, a NewSQL cloud-friendly RDBMS that excels at accurately counting and classifying events.
For many companies, data belongs to only those who are hyper literate in data. Meaning, data teams own data and no one else has access to explore it. There’s been a fear in giving business users access to the data. Over the years of talking with hundreds of prospective customers, I’ve identified five main fears holding companies back from democratizing their data. In this post I name each fear and describe why each are baseless.
Our partner Stitch is introducing Singer, an open source project for simple, composable ETL. Singer enables any data source to be analyzed in Chartio - regardless of whether or not you're a Stitch customer. Read on for full details.
By 2018, Gartner predicts that most business users and analysts in organizations will have access to self-service tools to prepare data for analysis as part of the shift to deploying modern BI platforms. With this prediction in mind, it can be difficult to evaluate a solution that meets all your requirements.
We're excited to introduce our latest whitepaper, The Business Buyer's Guide to Self-Service BI, which streamlines the evaluation process for you. Download this whitepaper to learn:
- The state of self-service Business Intelligence
- The business benefits in implementing an organization-wide BI solution
- An evaluation action plan for choosing a BI solution that fits your needs
- A list of leading self-service BI vendors
Data is a crucial part of your business, no matter the size or purpose of your company. To make data-driven business decisions, you’ll need to combine various data sources from disparate parts of the company. In order to bring all your data into one place, you need to make a large effort to build its data and analytics infrastructure.
Today, we're excited to announce our partnership with Blendo, a self-service data platform that enables you to manage the data from disparate sources and send it to your BI solution of choice.