The Chartio Blog

Expert advice on business intelligence to help drive data at your company.
Sign up to get the latest data tips delivered to your inbox.

The 7 Types of Marketing Dashboards Every CMO Needs, Part 1

Every great CMO has an arsenal of marketing dashboards at their disposal. If you're just starting to build out your fleet of dashboards, look no further than this blog post as we share seven must-have marketing dashboards. From social media, search engine optimization, marketing funnel and content marketing, learn how to create your dashboards. 

How Data Drives Sales Operations

Last week, we co-hosted the SF Sales Operations Happy Hour with AlwaysHired, which included a panel discussion with leading Sales Operations professionals who discussed the importance of the role and its relationship with data. Continue reading as we share three key takeaways from the panel discussion. 

How to Leverage Data to Create an Organized Marketing Dashboard

With the average marketing team using 17 different technologies, it amounts to a lot of disparate data sources. As marketers realize that their data is an invaluable asset, they'll begin to create robust dashboards that leverage this data. 

In this blog post, learn how to leverage data to create an organized marketing dashboard. 

[White Paper] The Chief Marketing Officer’s Guide to Dashboards

Nearly one in five CMOs score themselves as below average in quantifying marketing ROI. As the buyer's journey becomes more complex and marketing is further seen as a cost center for companies, it's time to rethink analytics. 

CMOs today can no longer afford to fall behind in becoming data-driven and effectively attributing their performance to revenue. As capturing data becomes easier and technology evolves to ease marketing pain points in analytics, it's time to create marketing dashboards. 

In our latest white paper, we unpack the value of data and the power of analytics. Download your copy of The CMO's Guide to Dashboards now. 

You Need More Than Excel to Get Insights

Last week, Tomasz Tunguz wrote about The Unbundling Of Excel, which stated that “Excel became the tool for nearly everyone to get stuff done at work.” In this blog post, we examine the future of spreadsheets in today's world of data visualization and robust analytics tools. 

Why Product Analytics is not just for the Product Team

It goes without saying that insights pulled from our own business data is a critical component to our livelihood, but so many of us just aren’t using it to its full advantage. If the future of modern business relies on being data-driven, let’s examine how product analytics can help shape the future of software companies. Because, product analytics shouldn't just be for the Product team. 

The Boy Scout Rule for Data

While data cleansing can be seen as a sore spot for many of us, it’s crucial to visualizing our data. In this blog post, learn how to apply the Boy Scout Rule for data when thinking about cleaning and maintaining your dataset.

How Business Intelligence Aligns with Marketing Priorities

As Marketing moves into its crucial role as a data-driven machine, we need to find a solution that directly aligns with our priorities and initiatives. Marketing needs to add Business Intelligence to your tech stack and rely on the insights surfaced from the solution. In this blog post, we explain how BI helps in every stage of the marketing process. 

Getting Fancy with Chartio’s new Advanced Data Pipeline

With the Advanced Data Pipeline, we brought the aspects of the Data Explorer you know and love, and transformed it to do more. Now, visualizing your data workflow is easier, more flexible and you get more power by being able to do multiple merges. 

In this blog post, our Product Manager, Jennifer Hudiono, writes about her experience and expectations in using the Advanced Data Pipeline. 

Improve Your Digital Marketing Dashboard in Four Steps

We’ve all been there: we created a Facebook campaign, ran a three month long PPC campaign and tested a few new keywords using Google’s Keyword Planner. We’ve amassed a mountain of data, and then asked, now what? As a digital marketer, you’ve spent a significant amount of time creating those campaigns, ad copy, etc. Fortunately, there is a system of record for your efforts: a digital marketing dashboard.

In this blog post, we’ll provide best practices on which metrics to track, data aggregation, channel focus and dashboard design.

Rethinking Your Ad Spend: 5 tips for intelligent digital advertising

There’s no fighting it - a marketer’s job today is all about proving return on investment and using data to drive decision-making. In this webinar we had two digital marketing seasoned pros from Digital Mouth Advertising and Verdensa Consulting explain digital advertising metrics and how to create a dashboard that effectively tracks your digital efforts.

Read more to learn how to create your ultimate digital advertising dashboard.

Best Practice: Keep shorter dashboards

I visited a customer recently who had the longest dashboards I had ever seen. They didn’t delete charts and kept just one dashboard for each department in the company. Each had hundreds of visualizations and seemingly scrolled on forever. This is far from ideal. In this blog post, I'll explain the advantages of keeping more organized, smaller dashboards.