The Chartio Blog

Expert advice on business intelligence to help drive data at your company.
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The Power of Timely Decision Making

I closed-out my first year after receiving my Bachelors Degree, in command of a 3-person team, tasked to regularly go forward of most infantry assets in providing forward reconnaissance, all while carrying well over a couple million dollars-worth of “sensitive” communications gear.   I was just a young kid thrust into an extraordinary situation based on the needs of his chain of command.

The business world of today is a far cry from the stresses of the modern battlefield.  It’s considerably more beneficial to a person’s health and well-being than a tour in a combat zone, but there is one aspect that is constant in both environments: Decision-Paralysis – over-analyzing a situation to the point that a decision is never taken.

Supercharge Your Database With MADlib and the PostgreSQL Extension Ecosystem

I recently spoke at the community meetup for the MADlib Apache incubator project, an open source library for scalable in-database analytics. 

If you've never heard of MADlib and you use PostgreSQL, Greenplum or HAWQ (also an Apache incubator project) then you should definitely check it out. It's a database extension that allows you to perform advanced statistical and machine learning computations within your database where your data resides...

Are You Grabbing Your Audience's Attention? -- Here's How

Do you find it hard to concentrate in a disorganized environment? According to Cole Nussbaumer Knaflic of the recently published book Storytelling with data: a data visualization guide for business professionals75% of people have a hard time focusing in a cluttered environment and that number increases to 87% when it comes to visualizing data.

What does this mean? A messy dashboard with many colors and charts can seriously affect how your audience interprets the message you are trying to convey.

Check out our post to learn the top 5 tips to decluttering and grabbing your audience's attention. 

Must-Have Metrics for Outbound

If you’re whirling around in the 1.0 world, you might be a fan of measuring dials (dials per hour reps are doing). It's a useful metric when you’re training new reps and one that measures activity. But once a rep ramps up their pipelines, are you still using dials as a way to track results? What about number of appointments? Is the appointment metric important to you? Does that really give you the data you need to more accurately forecast opportunities?

How to do Nth-name Selections in Hubspot Mailing lists using Chartio

Hubspot does a good job of managing marketing lists. It's extraordinarily flexible in defining email lists for your promotions and nurturing campaigns. But if you want to test a list or a promotion, there's no way inside of Hubspot to select a portion of your list (say, 10%) and either send the remainder your standard email or reserve it for other promotions in the future

Data quality dimensions and business intelligence

To be successful at running a business you need to use data to make important decisions. You go through a continual process of collecting, updating, and creating data in order to have the insights that help you grow and succeed. The quality of the data your company uses is essential to the reliability of your business analytics and business intelligence. 

Producing and Analyzing Rich Data with PostgreSQL

Over the past five years or so,  I’ve noticed the  perception that relational databases are only good at descriptive statistics (count, sum, avg, etc.) on medium sized structured data sets. In other words, SQL just doesn’t work for inferential, predictive or causal analysis on larger or unstructured data sets. Although this may have been true five years ago, it’s a lot less true today.

Sales Metrics: Why You Should Care

Though analytics and reporting have always been a central part of sales, this increased access to data doesn’t always result in an increase in sales performance. Even with data readily available, strategy and tactical knowledge can be a challenge for sales managers.

Of all the things one could do to ensure the success of a sales organization, identifying, tracking, understanding, and incentivizing reps with sales metrics is perhaps one of the most important.

Four Secrets of Successful BI Implementations

Business intelligence exists to make people better at their jobs. Although the value of being data driven is indisputable, business intelligence is not an end in itself. Making decisions based on data – facts, trends, and likely outcomes – is a much better approach than intuition, gut feeling or emotion. Better decisions lead to better performance, results, and achievement. Business intelligence is a means to that end.

How to Use Smart Discounting in SaaS Sales

Discounts can be a necessary evil. You will probably have to give something to compel customer to act, so you should expect to have to deal with it at some point in your negotiation. So, you should have a consistent process for addressing discounts before you begin selling your product.

How to evolve your outbound email campaigns

The key to outbound marketing is keeping it simple and testing continually, according to Ryan Buckley the founder of content marketplace Scripted.com and email address locator Toofr. Ryan joined us recently to host a webinar titled Sales Outbounding: The Secret to Getting It Right.

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