Data plays a critical role in running a business. As a data analyst, you understand the importance of data. But sometimes, it can be difficult to turn your technical aptitude into business insights.
As data analysts evaluate user behavior through analytics tools, business users are interested in understanding the performance of their efforts—whether it’s Sales, Marketing or Customer Success.
Much like your company’s data, a data analyst cannot be siloed into his or her own world, running analyses separate from business conversations.