The Chartio Blog

Expert advice on business intelligence to help drive data at your company.
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The Boy Scout Rule for Data

While data cleansing can be seen as a sore spot for many of us, it’s crucial to visualizing our data. In this blog post, learn how to apply the Boy Scout Rule for data when thinking about cleaning and maintaining your dataset.

How Business Intelligence Aligns with Marketing Priorities

As Marketing moves into its crucial role as a data-driven machine, we need to find a solution that directly aligns with our priorities and initiatives. Marketing needs to add Business Intelligence to your tech stack and rely on the insights surfaced from the solution. In this blog post, we explain how BI helps in every stage of the marketing process. 

Getting Fancy with Chartio’s new Advanced Data Pipeline

With the Advanced Data Pipeline, we brought the aspects of the Data Explorer you know and love, and transformed it to do more. Now, visualizing your data workflow is easier, more flexible and you get more power by being able to do multiple merges. 

In this blog post, our Product Manager, Jennifer Hudiono, writes about her experience and expectations in using the Advanced Data Pipeline. 

Improve Your Digital Marketing Dashboard in Four Steps

We’ve all been there: we created a Facebook campaign, ran a three month long PPC campaign and tested a few new keywords using Google’s Keyword Planner. We’ve amassed a mountain of data, and then asked, now what? As a digital marketer, you’ve spent a significant amount of time creating those campaigns, ad copy, etc. Fortunately, there is a system of record for your efforts: a digital marketing dashboard.

In this blog post, we’ll provide best practices on which metrics to track, data aggregation, channel focus and dashboard design.

Rethinking Your Ad Spend: 5 tips for intelligent digital advertising

There’s no fighting it - a marketer’s job today is all about proving return on investment and using data to drive decision-making. In this webinar we had two digital marketing seasoned pros from Digital Mouth Advertising and Verdensa Consulting explain digital advertising metrics and how to create a dashboard that effectively tracks your digital efforts.

Read more to learn how to create your ultimate digital advertising dashboard.

Best Practice: Keep shorter dashboards

I visited a customer recently who had the longest dashboards I had ever seen. They didn’t delete charts and kept just one dashboard for each department in the company. Each had hundreds of visualizations and seemingly scrolled on forever. This is far from ideal. In this blog post, I'll explain the advantages of keeping more organized, smaller dashboards. 

The Evaluation Action Plan for Self-Service Business Intelligence

Evaluating a Self-Service Business Intelligence solution can be a daunting task, even for the most seasoned decision-maker. In our research for our white paper on the subject, we polled a handful of BI buyers at various stages in the process and have come to one conclusion: start the process by evaluating based on your business needs. Read on as we provide a framework around the evaluation process and break the evaluation journey into a few steps. 

The Business Benefits of Business Intelligence

85% of business leaders believe big data will dramatically change the way they do business, In this blog post, we'll examine the business benefits of implementing a Self-Service Business Intelligence solution that enables everyone--from an analyst to a business user--to explore their data. 

The Five False Fears of Democratized Data

For many companies, data belongs to only those who are hyper literate in data. Meaning, data teams own data and no one else has access to explore it. There’s been a fear in giving business users access to the data. Over the years of talking with hundreds of prospective customers, I’ve identified five main fears holding companies back from democratizing their data. In this post I name each fear and describe why each are baseless.

[White Paper] The Business Buyer’s Guide to Self-Service Business Intelligence

By 2018, Gartner predicts that most business users and analysts in organizations will have access to self-service tools to prepare data for analysis as part of the shift to deploying modern BI platforms. With this prediction in mind, it can be difficult to evaluate a solution that meets all your requirements. 

We're excited to introduce our latest whitepaper, The Business Buyer's Guide to Self-Service BI, which streamlines the evaluation process for you. Download this whitepaper to learn: 

  • The state of self-service Business Intelligence
  • The business benefits in implementing an organization-wide BI solution
  • An evaluation action plan for choosing a BI solution that fits your needs
  • A list of leading self-service BI vendors

Creating a Powerful Data Analytics Stack with Blendo + Chartio

Data is a crucial part of your business, no matter the size or purpose of your company. To make data-driven business decisions, you’ll need to combine various data sources from disparate parts of the company. In order to bring all your data into one place, you need to make a large effort to build its data and analytics infrastructure.

Today, we're excited to announce our partnership with Blendo, a self-service data platform that enables you to manage the data from disparate sources and send it to your BI solution of choice. 

Changing Your Company’s BI Mindset to Achieve Success

At its core, BI analyzes massive amounts of data coming from disparate sources like Salesforce, MySQL, Amazon Redshift, Google Analytics, etc, and come together to provide insights to business decision-makers. For businesses to succeed today, you need to put BI in the hands of business users. And for many companies, this involves a shift in their mindset. Read our take on the debate as we discuss the three ways in which adopting BI involves a company-wide mindshift (for the better).